Millennials are an enormous consumer base and are well known to be the tech-savvy generation. They always look up for innovative ideas and what technology has to offer. As a matter of fact, 70% of millennials seem to have hands-on experience with chatbots as it is on the trend. Till now, businesses used many social media campaigns based on to promote their brand in hopes that it will be “the” eye-catchy moment for their target audience, which would lead them back to the company’s websites.

However, with the rise of chatbots, all these efforts are shifted and are concentrated on chatbot’s interaction with the target audience on all the social media platforms, such as Facebook, WhatsApp, and other messaging apps. Chatbots are able to implement automated customer service, which has answering essential questions, giving them quality content and customizable offers on-demand while encouraging engagement from social media users. Moreover, a chatbot is intelligent enough to have a conversation with consumers the same way a human would do and in a realistic manner.