Smart chatbots are ready to provide customization based on observing consumer’s posts on various social media and data gathered on consumers by the platforms themselves. In addition, if any question a chatbot receives from the user, it expands its database via machine learning technology. In the near future, chatbots can enhance more adaptive, providing users with detailed information and appropriate content based on their favorites.

Any data collected by chatbots, like preferences, purchases, etc., goes directly back to your organization. With that data, one can create even more customized offers and content for customers. In addition, one can use that collected data to improve your social media advertisements and promotions further.